Ruben is chief innovation officer at PartnersinPerspective, a leading consultancy firm in The Netherlands. He has devoted his career towards initiating growth from the perspective of business & behaviour. His new book 'How to make 2 Billion on Pasta: Entrepreneural Leadership in the Opportunity Economy' will be released in June 2007. He has lived and worked in various countries such as Kazakhstan, Russia and Turkey. Nowadays Ruben advices management teams in the field of business innovation. Ruben lives in Amsterdam, runs idea-launch workshops and is a conference speaker.