Synopsis

Never Going Back is the book for our post-Covid-19 times. It tells the dramatic story of how business scrambled to survive when the worldwide lockdowns began in March 2020. And how the organisations that understood the challenges and opportunities of the pandemic created a new business model enabling them to thrive on trust. It looks at how our long-term physical and mental health is being impacted and how our homes, communities and our planet will be all the better for Covid-19. It makes a powerful case for the UK to push forward not back, to embrace these changes and build a more productive, greener, cleaner, healthier and happier society. Business leaders from a range of sectors, senior politicians, policy makers, academics, other experts and the humble home worker also give their insights in this ground-breaking book.

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